Marketing that delivers without the cost of a full time team

Chat with me

Three people sitting around a laptop, one person typing, another person taking notes, the third person resting with a hand on her lap, viewing images on the laptop screen.

Most SME marketing is reactive, inconsistent and wasting money.

  • No Clear Strategy

  • Chasing tactics instead of results

  • Spending on ads or agencies with little return

  • No time to fix it properly

A silver laptop on a reflective black table displaying a dashboard with various charts, graphs, and metrics on its screen, in a modern office setting.

That’s where GEN34 comes in.

We provide practical, hands on marketing support to help SMEs generate leads, improve performance and build a system that actually works without the cost of a full time team.

How we help

Two people working on documents and laptops at a wooden table, with pens and a mouse visible.

Marketing Audit

Identify what’s working, whats not and where the biggest opportunities are.

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Fractional Marketing Support

Ongoing strategic and hands on support without hiring full time.

Two people in dress shirts interacting with a smartphone indoors.

Lead Generation & Systems

Build repeatable ways to attract, capture and convert leads.

Simple, Structured, Effective.

  1. Audit

    Understand your current position

  2. Plan

    Define what needs to change

  3. Execute

    Implement what actually works

Person working at a desk with a laptop, calculator, notebooks, and a cup of coffee.

“Built on experience, not agency theory”

GEN34 is built on hands on experience across both B2B and B2C environments from local service businesses through to large, established organisations.

I have supported businesses in sectors including highways, civil engineering, manufacturing, automotive and local services working with start ups, SMEs and companies generating over £200m in revenue.

My background covers the full marketing mix from strategy and websites to lead generation, CRM systems and AI implementation, managing multi million pound budgets and delivering measurable outcomes, including over 65K leads for single client.

What I’ve consistently seen in businesses investing in marketing activity before they’re properly set up to make it work.

Too often, agencies push as spend without fixing the fundamentals tracking, conversion, positioning because it’s easier to sell and scale.

GEN34 takes a different approach.

The focus is on understanding the business first, identifying what’s actually holding growth back and building a system that delivers long term results not short term activity.

GEN34 works best with SMEs and business owners who want to grow properly not just chase quick wins and who value clear, honest advice over jargon or sales driven recommendations.

Chris Whelton - GEN34

A man in a navy suit with a white shirt sitting at a desk next to a potted plant and an open laptop, in front of large windows with a view of green trees outside.

“Before working with Chris, our website wasn’t doing anything for us. He rebuilt it properly with a focus on getting us found locally and turning visitors into enquiries. We started seeing leads come through within days, without spending on ads!”

—Darren J.J & Sons Removals and Storage

Book an audit .

There’s no commitment, pressure, or obligation.